As we near the end of 2017, Hip-Hop fans buzz in excitement about the @RollingLoud Festival this weekend. The two-day festival at the Shoreline in Mountain View will host several household names whom have dropped popular albums this year like Kodak Black, 21 Savage, Lil Uzi Vert, Young Thug, and Lil Yachty—just to name a few. And while many of these rising stars fall into the “new age rap” category, Rolling Loud also incorporated acts like Denzel Curry, Leaf, and Buddy for a more diverse audience.
Rolling Loud started as an annual festival in Florida, but as of this year, expanded to the Bay, LA, China, Japan, and the UK. This is especially meaningful for Bay Area Hip-Hop fans as many of us have been experiencing a void in festivals since Rock the Bells 2013.
Sure, there have been grandiose festivals like Outside Lands which have the attention (and pockets) of many Bay Areans—but that’s not Hip-Hop. That’s just a small window of “Hip-Hop” for Rock and Pop hipsters to feel diversified. Needless to say, we’ve had Hiero Day, Oakland Music Festival, and the Art of Rap Festival, which were great in their own right, however neither of those festivals combined big names and a line-up of current popular hip-hop artists.
Not only is Rolling Loud featuring the hottest artists in the game, but they’re also blurring the lines between mainstream, independent, up-and-coming, and major-label artists. This is the perfect jaunt to bring out the masses in the Bay, and hopefully the success of this festival will lead to more Hip-Hop showcases like this one. Rolling Loud attendees will see Lil Wayne, Travis Scott, and Schoolboy Q headlining, but also hear some of KSJS’ favorites such as Isaiah Rashad, Rexx Life Raj, Marty Grimes, Nef the Pharaoh and so many more. Bay Area artists Larry June, Philthy Rich, Lil Yee are also performing in addition to Rexx Life, Marty Grimes and Nef, making the Bay Area’s presence felt.
Hip-Hop heads–this is the one you won’t want to miss. Visit www.rollingloud.com for more information, tickets, and festival updates.